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by Jasper Visser, Museum of the Future
The biggest eye-opener for me is that although online communication is often one to one (one organisation talking to one individual in the audience), in many of my webinars the ‘one’ on the receiving end actually was a group of participants sharing the same laptop. I’ve heard of MOOC study groups where people watch the videos together. People online are not necessarily (physically) alone. When thinking about digital engagement this means the people at the receiving end will talk, discuss and exchange ideas outside of the scope of the digital environment and maybe only report some key words back. This provides huge opportunities for facilitators in webinars and other online processes.
http://themuseumofthefuture.com/2013/07/04/what-moocs-and-webinars-can-teach-us-about-digital-engagement
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